Yes on Measure 92 Campaign Goes On the Air September 23, 2014
The fight over Measure 92 is heating up as the Yes on 92 campaign went on the airwaves today with a major ad buy designed to counter the false claims from labeling opponents in their ad blitz.
The first run will consist of two ads, one featuring nationally recognized Consumer Reports senior scientist Michael Hansen, and the other featuring Oregon family farmers.
Dr. Hansen is one of the top food safety experts in the country and is one of the leading expert voices in the nation on the impacts genetically engineered foods. In the ad, Hansen calls Measure 92 “a clear, well written plan” and explains, “Our job is giving consumers unbiased information, so we’ve read the fine print and we strongly endorse Measure 92.” He adds, “64 countries require labeling genetically engineered food – labeling didn’t increase food costs in those countries and would not increase costs here.”
You can see this ad by clicking here.
The second ad features several Oregon family farmers who explain their support for labeling. As one farmer says, “Labeling helps family farmers by letting people know the difference between traditional food we grow and food genetically engineered in a lab.” You can see this ad by clicking here.
The Yes on 92 campaign has endorsements from many farm-affiliated organizations, including: Friends of Family Farmers, the Our Family Farms Coalition, the Willamette Farm and Food Coalition, United Farm Workers, Oregon Tilth, the Phoenix Grange #779, the Rockford Grange #591, Mary’s River Grange #685, and scores of individual farms across the state.
Oregon family farmers worried about the negative impacts of genetically engineered crops on their own traditional crops led the overwhelmingly successful local ballot campaigns this spring to bar the planting of GE crops in Jackson and Josephine Counties.
The ads will run for at least one week and are part of a major buy from the Yes on 92 campaign intended to provide voters with the information they need to see through the cynical and misleading attacks in the multi-million dollar deceptive ad campaign launched earlier today by the big agribusiness conglomerates and other corporations funding the anti-labeling effort.
“While there is no question we will be vastly outspent by the huge conglomerates that earn billions in profits off the manufacture and sale of genetically engineered foods, we are confident that if we get our message out to voters they will see through the distortions pushed by the self-interested corporate interests funding the no campaign,” said Sandeep Kaushik, a spokesperson for Yes on Measure 92.
The ad featuring Michael Hansen can be found at https://www.youtube.com/watch?v=IGNZMJHSIE0&feature=youtu.be
The ad featuring Oregon family farmers can be found at https://www.youtube.com/watch?v=I6kfmLw6zhk&feature=youtu.be